Sr. Digital Designer at Media.Monks
2016 — current
Sr. Design Consultant at adidas
2018 — 2019
Freelance and start-ups
2009 — current
On planet earth
1994 — current
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Projects 2009 — 2023
Hi there 👋, this is Robbert Mastebroek speaking. I'm a designer from The Netherlands who started studying graphic design when I was 15 – and opened shop as a freelance designer a year later. Eight years and two design degrees later I joined Media.Monks, the world’s most awarded creative digital agency, creating digital experiences and platforms for the world's largest brands.
I also co-founded the sustainable sneaker brand TŌZEN.studio, where I'm heading product design and creative direction.
Things I kinda know a lot about include anything e-commerce, fashion, online platforms, web/digital technologies, design and typography.
🍎 Apple fanboy since birth • 📲 Always counting down to the next iPhone ( days to go!) • 🥁 Drummer (my neighbours love me) • 🏃 Runner (my knees love me) • 🎒 Never seen in public without his backpack • 🚙 Likes cars (current drive: Jaguar I-Pace HSE) • ✊ Fighting for better user-privacy in the world of advertising • 👟 Co-founded the sustainable sneaker-brand TŌZEN.studio • 👨💻 Has been freelancing for 50% of his life
Communication and Multimedia Design
User Experience and Service Design specialty
University of Applied Sciences Utrecht
Graduated in 2017
Environmental and Collaborative Design
University of Applied Sciences Utrecht
Graduated in 2017
Graphic Design specialty
Grafisch Lyceum Utrecht
Graduated in 2013
adidas • Airbnb • Apple • Bose • BULGARI • Cartoon Network • Facebook • General Electric • Google • Heineken • HP • Jacobs Douwe Egberts • LEGO • McLaren F1 • MUGLER • Nederlandse Spoorwegen • Netflix • NPO • Oculus • Red Bull • SAMSUNG • Tommy Hilfiger • ViacomCBS • Weber
I'm available for freelance work: I like helping organisations, start ups and brands with design challenges, branding and digital strategies. If you're in for a good talk, here's how to get to me:
To celebrate the 30th anniversary of their iconic Angel fragrance, we brought luxury fashion brand MUGLER into Web3 for the first time. Crafting everything from the creative concept through strategy and production; I developed an interactive web journey leading visitors to discover their Angel identity and a stunning NFT collection in collaboration with 3D artist Marc Tudisco. Hyped by sleek, animated teaser videos—the 300 NFT Angels sold out on OpenSea in under 30 seconds, making it the fastest selling NFT collection on the platform so far. By creating an exciting new way for fans to identify with the Mugler brand we showed how a fresh approach can generate enduring cultural cachet.
During COVID times, the stars aligned just right: A life-long dream of launching my own brand turned into a reality. With 2 co-founders, I launched TŌZEN.studio: Inspired by Japanese craftsmanship, the brand provides customers with high-quality products that are ethically and sustainably produced.
As the co-founder and creative director, I am responsible for a wide range of activities within the company: Product design and development, marketing, digital strategy, design and development of the online e-commerce platform, and sales to digital retailers and platforms such as Zalando, Bol and Miinto.
At MediaMonks, we redesigned the Oculus.com platform, preparing it for the big launch of the groundbreaking, all-in-one Oculus Quest 2 headset. As the main designer on the MediaMonks' Amsterdam team, I collaborated with our creative teams (fellow designers, copywriters, creatives, etc.) in Melbourne, New York and Los Angeles, enabling a unique 24 hour per day production structure for our client. Over several weeks, we went from pitch and exploration to final delivery of the final platform, in close collaboration with the team over at Oculus.
Team credits: Alexander Otto (Creative Director), Benjamin Tuffy (Design Director), Vanessa Lai (Creative), Joey Serxner (Copywriter), Fernanda Gonzalez (UX Designer), Kervin Morales (Designer, New York), Natalie Acheampong (Producer)
With the MediaMonks team, I was fortunate enough to help Viacom develop a punchy, new corporate website right when they were in the middle of launching a rebrand. Corporate websites often play it safe, but we wanted to make Viacom’s site just as much fun to explore as Viacom’s networks are to watch, which often push envelopes with a playfully rebellious attitude. A big part of this process was to highlight Viacom’s massive library of great content. To achieve this, we implemented several fun interactions and tactile elements into the design. We call this “cherry content,” named after the “cherry on top” of a cake or sundae. This unobtrusive content serves to prove and support the value proposition that brands put forward, allowing users to choose to scroll by or dive deeper by interacting with it directly.
In 2021-22, ViacomCBS got rebranded to Paramount. This also meant the website had to be completely redesigned – a project I had the honor to lead the creative direction and design production of.
Team credits: Artur Dias (lead designer), Bas Strien (pitch design concepts)
A selection of logos I created – often part of a bigger rebranding effort. For all these projects I was advising the company on its rebranding the lead designer on each project. Hover over each logo to see the project date.
With the MediaMonks team, we worked on the UX and Design of a new E-Commerce platform for the L'OR Espresso brand. Besides designing the full e-commerce flow — from account pages to check-out layouts — captivating landing pages were created for new product launches.
Team credits: Jose Sebastian (lead designer)